Articles
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29
April
2011
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Effective Supplier Data Management Improves Procurement Process
There is more to an effective e-procurement program than cost reduction. While buyers frequently record cost reductions in the range of 30% to 40% when utilizing an e-procurement or reverse auction process, the issues of quality and performance cannot be overlooked. The foundation for successful e-procurement is the supplier database… |
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26
January
2011
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Marketing Trends for 2011
Every year at this time, publications are filled with forecasts of trends that businesses most assuredly will want to follow in order to drive business growth to a new level. Experimental efforts are initiated in January, only to fall by the wayside as people get busy and early efforts fail… |
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1
October
2010
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Engaging Current Customers through Social Media
Social media has been the hot topic of discussion for quite some time now. Pundits banter back and forth with some declaring social media the end-all/be-all marketing discovery of the century while others rail against the hype and rank the status elevation as overrated. Marketers are always eager to search… |
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15
August
2010
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The Latest Trends in Trade Show Exhibiting
The fall trade show season is quickly approaching and it is an appropriate time to re-evaluate the resources you plan to invest in trade show marketing as well as the approach you will take to optimize the effectiveness of your trade show marketing efforts. With marketing budgets being tightened more… |
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8
July
2010
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Search Engine Optimization 101
By definition, Search Engine Optimization (SEO) is the process of making a site and its content highly relevant for both search engines and searchers. In layman’s terms, it means getting your website on the first page of Google. Sure, there’s a bit more to it than that and there are… |