Business Development Successes
Results Summary #1
Profitable Sales Growth - Distribution Company
Company grew from $15MM to $31MM in four years. Services provided by TDH Marketing included: strategic marketing plan development; identification of additional product line targets; repositioning company image; presentation to target suppliers; expansion of sales offices; advertising program development; public relations; print materials; website development; North American rollout of private label product line.
Results Summary #2
Profitable Online Sales Growth - Consumer Goods
Developed and implemented a strategic marketing plan designed to increase unit sales of a consumable confectionery product line. Services provided included: brand positioning, packaging inserts, e-mail programs, website enhancements, print materials and marketing analytics. Some of the benefits resulting from the successful implementation of the marketing plan include:
- Reduced business systems maintenance
- Less operational downtime
- Business process efficiency gains
- A 28% increase in overall web traffic
- A 74% increase in cart traffic
- A 48% increase in cart checkouts
- A 44% increase in revenue
Results Summary #3
Online Sales Channel Development - Industrial Equipment
TDH Marketing developed a marketing plan that included the establishment of an online sales channel to increase revenue. Services provided included: website development, search engine optimization program, online advertising campaign, pay-per-click program and print advertising. Driven by the aggressive search marketing campaign, the company compiled the largest quotation log in its history and recorded a 42% revenue increase in the first year. The analytics program directly linked 95% of the incremental sales increase to the new online search-based program that TDH recommended and implemented.